Welcome to our Web Site (the “Site”). This Site is administered by EXTREME ATHLETICS LLC, located in Costa Mesa, CA USA.  We are committed to protecting the privacy of Internet users who visit our Site. This Privacy Practices Policy (“Privacy Policy”) is intended to inform you of the ways in which this Site collects information for the SRF Brand featured on the Site (the “Brand”), the uses for that information, and the ways in which we will protect any personal information you choose to provide us.

 

1. Effective Date/Updates

 

This Privacy Policy was last updated on June 30, 2020. We may update this Privacy Policy from time to time.  Changes in our Privacy Policy will be effective immediately. If you are a regular visitor to this Site, we recommend that you check this Privacy Policy on a regular basis. By using the Site, you consent to the collection, use and transfer of your information in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this website.

​

2. Information Voluntarily Provided by You

 

We may collect information that our visitors volunteer to us, including but not limited to name, date of birth, postal address, e-mail address, telephone numbers, cell phone numbers, gender, household information, consumption habits, product usage, attitudes and preferences regarding our products and other personal information (collectively, “Personal Information”). Any Personal Information you send us will be used for the purpose indicated on the Site or as stated in this policy.

 

3. Use of Personal Information

 

This Personal Information will be held by SRF and may be used by SRF and its affiliated companies and their agents, partners, or licensees. We will not sell, exchange or otherwise distribute your Personal Information to unaffiliated third parties without your consent, except to the extent required by law, or as set out below:  

• Agents and Service Providers. We sometimes contract with other companies and individuals to perform functions or services on our behalf. They may have access to Personal Information needed to perform their functions, but are restricted from using the Personal Information for purposes other than providing services for us.

• Business Transfers. In the event that our business is transferred to or merged with another company or entity, your Personal Information may be transferred to another company or entity that is part of the business transfer or merger.

• Legal Matters. We may preserve and disclose any Personal Information and any information about your use of this Site if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of SRF, its affiliates, other users of this Site, or the public; (b) enforce the Site’s TERMS OF USE or (c) respond to claims that any content violates the rights of third-parties. We may also disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.
   

The Personal Information we receive will be used in our marketing, promotion and advertising of the Brand. As a result of providing us with your contact information, we may contact you by sending you mailings or other communications (electronic or otherwise) regarding the Brand’s products, services, promotions, or upcoming events that we believe may be of interest to you. We may also ask you (or have a service provider ask on our behalf) to participate in a survey seeking information or opinions related to our category of products.  

 

4. Cookies and Other Forms of Data Collection

 

When you visit our website or use our mobile applications, we collect certain transaction information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.  

 

a. Cookies

 

When you visit our website, we place cookies on your device. Cookies are small text files that websites send to your device or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return.  They also help us provide a customized experience and enable us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser.  All browsers are different, so visit the “help” section of your browser to learn about cookie preferences and other privacy settings that may be available.   

 

b. Flash Cookies

 

We may use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience.  The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation.  We use Flash cookies for security purposes and to help remember settings and preferences similar to browser cookies, but these are managed through a different interface than the one provided by your web browser.  To manage Flash cookies, please see Adobe’s website at http://kb2.adobe.com/cps/526/52697ee8.html

or visit www.adobe.com.  

 

c. Pixel Tags and Web Beacons

 

We and our service providers may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Site pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Site usage and response rates. A Pixel Tag is an electronic image, often a single pixel (1×1), that is ordinarily not visible to Site visitors and may be associated with Cookies on the visitors’ hard drives. When used in HTML-formatted e-mail messages, Pixel Tags can tell the sender whether and when the e-mail has been opened.

 

5. Types of Data We Collect

 

We collect many different types of information from cookies and other technologies.  For example, we may collect information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address of the device you use to connect to the Internet.  An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to SRF and the website you visit after you leave our site.  

 

In many cases, the information we collect using cookies and other tools is only used in an aggregated or non-identifiable way, without any reference to Personal Information.  For example, we use information we collect about all website users to optimize our websites and to understand website traffic patterns.  

 

In some cases, we do associate the information we collect using cookies and other technology with your Personal Information.  This Privacy Statement governs how we use this information when we associate it with your Personal Information.

 

6. Third Party Advertisers and Interest-Based Ads

 

SRF has relationships with Google and other third party advertising companies to deliver interest-based advertisements, targeted to you based on your demographics, brand preferences, online behavior and similar factors.  These companies may also perform tracking and reporting functions for us on this website and other websites.  These companies may place cookies on your device when you visit our website or other websites so that they can display targeted advertisements to you.  These companies do not collect Personal Information in this process, and we do not give any personal information to them as part of this process.  However, this Privacy Statement does not cover the collection methods or use of the information collected by these companies.  

 

For more information about third party advertising, please visit the Digital Advertising Alliance (DAA) at www.aboutads.info/consumers.  SRF complies with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the DAA.  To opt out of being targeted by some third party advertising companies, you may visit www.aboutads.info/choices.  

 

While SRF does provide the ability to opt-out of certain targeting advertising as described in this Privacy Statement, we do not respond to “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers.  To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/.

 

7. E-mails to Friends

 

In the event that we offer the functionality to permit you to send messages regarding Site-related content to a friend through the Site, you may provide us with your friend’s e-mail address so that we can facilitate your sending a message to your friend; provided, however, that we reserve the right to refuse to facilitate the message for any reason, including without limitation restrictions placed on this functionality by your jurisdiction or that of your friend. SRF may retain your friend’s email address but will use your friend’s address only as described in this Privacy Policy and will not send additional promotional messages to your friend unless your friend registers with us (or has registered previously). Please note that any personal data you provide in connection with your request to send messages to your friend may be disclosed to your friend.

 

8. Promotions

 

We may have promotions or sweepstakes on our Site. When you enter a promotion or sweepstakes, we will ask for Personal Information about you. We will use this information for the purposes of administering the promotion or sweepstakes. We will also use and store this information for the purposes set forth under “Use of Personal Information” above unless you instruct us otherwise either through mechanisms provided with the entry form or by contacting us. Any additional uses for this information will be set forth in the Official Rules of the promotion.

 

9. Information Posted by Visitors

 

SRF may make available through the Site services such as message boards to which you are able to post information, photos, images and other materials. Please note that any information, photos, images or materials you disclose through such services or otherwise on the Site becomes public information, and may be available to visitors to the Site all over the world and to the general public. In addition, when you choose to make a posting on such services, certain personal data will be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose personal data, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PERSONAL DATA YOU VOLUNTARILY DISCLOSE THROUGH THE SITE.  

 

Also, please recognize that the individual forums and chat rooms may have additional rules and conditions. Each participant’s opinion on a forum or chat room is his or her own and should not be considered as reflecting our opinion.

 

10. Third-Party Websites

 

The Site may contain links to third-party websites. These linked websites are not under SRF’s control, and we are not responsible for the privacy practices or the contents of any such linked website or any link contained in any linked website. We provide such links only as a convenience, and the inclusion of a link on the website does not imply endorsement of the linked website by SRF. If you provide any personal data through any such third-party website, your transaction will occur on the third party’s website (not this Site) and the personal data you provide will be collected by and controlled by the privacy policy of that third party. We recommend that you familiarize yourself with the privacy policies and practices of any third parties. PLEASE NOTE THAT THIS PRIVACY POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

 

11. Your Information and Opting-Out

 

If you do not want to receive further communications from the Brand, please send a written request to the postal or e-mail address set out in this Privacy Policy or follow the opt-out instructions in the e-mail you receive from us. Please specify the means of communication from which you would like to opt-out. Otherwise, you may not get communications you would otherwise expect to receive from us. To unsubscribe click here  

 

12. Access to and Amendment of Information

 

You can ask to review and correct the Personal Information that we maintain about you by sending a written request to 850 W 18th Street, Unit D, Costa Mesa, CA 92627, USA, online by clicking here or via email at paul@surfreadyfitness.com

 

13. External Links

 

This Site may include links to other websites whose privacy policies we do not control. Once you leave our servers (you can usually tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you are visiting (unless otherwise stated). That policy may differ from ours. If you can’t find the privacy policy of any of these sites via a link from the site’s homepage, you should contact the site directly for more information.

 

14. Information Storage and Security

 

This Site and all information that you submit through this Site is collected, stored, and processed in the United States. We use reasonable physical, electronic, and administrative safeguards to protect your Personal Information from unauthorized or inappropriate access. However, regardless of the effectiveness of our security measures, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. We ask that you do your part by, at a minimum, keeping any computer passwords you use to access the Internet or this Site strictly confidential.  

 

15. Information Related to Employment

 

If you choose to submit your resume or apply for a position with us through this Site, we will use (and transfer, if necessary) the information you provide in order to evaluate your experience as it relates to potential employment opportunities with SRF or our affiliated companies throughout the world. We will use the information to contact you regarding any positions for which we believe you may be interested in submitting an application or other opportunities at SRF or our affiliates that we think may interest you.

 

16. Requests for Information

 

Under California law, residents of California have the right to request that we identify what personal information we have collected about you during the preceding 12 months, the sources and purposes for collecting such information, and how such information has been used and/or shared. To request what information we have collected about you, please send an email to paul@surfreadyfitness.com with the subject line “Personal Information Review".

You also have the right to request that we delete any personal information we have maintained about you. If you wish to do so, please send an email at the above email.

You may designate an authorized agent to exercise these rights on your behalf by providing written materials demonstrating that you have granted the authorized agent power of attorney. Please note that if an authorized agent submits a request on your behalf, we may need to contact you to verify your identity and protect the security of your personal data. We will not discriminate against you if you choose to exercise your rights.

 

17. European Data Subjects

 

Data protection laws in Europe relate to companies that process personal data for their own use (“controllers”) and companies that process personal data on behalf of others (“processors”). We act as a controller of information provided directly to us and as a processor related to franchise information provided through to a third-party. Any questions you have relating to the processing of your personal information by us as a processor should be directed to the third-party to whom you provided the information. 

We process your information for lawful reasons where: (a) you have given consent; (b) processing is necessary for the performance of a purchase and/or request; (c) processing is necessary for compliance with a legal obligation; or (d) processing is necessary for the purposes of the legitimate interests pursued by us or a third party, and your interests and fundamental rights and freedoms do not override those interests.

Your information is securely stored on private servers belonging to us and/or third-parties. 

As a resident of Europe, you have the right to access, correct, erase, restrict, and object to our processing of your personal data under certain conditions. You also have the right to request that we do not transfer the data that we have collected to another organization. If you wish to exercise any of these rights, please contact us at the email or mailing address below. 

We will respond to your request within 30 days.

You also have the right to lodge a complaint with a European Economic Area supervisory authority.

 

18. Contact Information

 

Questions regarding this policy should be directed to 850 W 18th Street, Unit D, Costa Mesa, CA 92627, USA, online via email at paul@surfreadyfitness.com.